These services are many and complex, but broadly can be divided into two main areas:
1) Per-Click Marketing (PPC) Pay
2) Search Engine Optimization (SEO)
Hundreds of people clicking on your ads, but could not buy your product or service. Oh yes, it actually happens - I lost $ 1200US around to learn how to fix it a few years ago.
Click away, but find you are left with a bill for the ad - ouch!
So you see, but only for qualified targeted customers are a lot of clicks.Anyway you get the idea - without years of training and experience, it would be miraculous way to make money using PPC. With the fate of the right training and experience can be made again!
Search engine optimization (SEO)
Often un-optimized sites do not exist on Google exactly 500 pages.
So is SEO anyway? Very low competition keywords (less than 500,000 competing pages), the SEO "page" may be able to progress with.However, choosing the right keywords is very important to any search engine marketing efforts.In itself for an amateur can take hundreds of hours of painstaking work.
"Page" SEO for competitive key words to you is not going away.Previous links to other websites are like recommendations. Ideally the other highly ranked web sites that the "anchor text link back to that.For example, a third party site content word 'insurance' can be.You 'insurance' forecasts. Link back to them - if not thousands - now you need to do is to get hundreds.Then it's just the basics you a link, authority pages, reciprocal links etc. etc. etc. all need to know about
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